WoW Promoter Video Testimonial App
"Word of Mouth on the Web"

Small Business Owners' Social Media Success Tips

Time-saving Tips for Small Business Owners

How Many Facebook Posts Per Day Should I Post?

Many of our small business owner clients ask me this question - or some variation of the same question...

"How many is too many Facebook posts per day?"

I usually give the same answer each time: "I don't know... but, I DO know how often the major brands post each day...

The green bar in the graph below shows the BEST number of Facebook posts per day - its an average of one Facebook post per day. This is the 'sweet spot' for small business owners.

The Social Media Frequency Guide by Buffer.com also describes the lower bound - below this and your audience drops off, loses interest and finds another source for their information, data or whatever.

"As a general rule, (we) found that posting once per week on Facebook was so low as to lose connection with your audience and posting more than twice per day was crossing the line into annoying."

Facebook Posts Per Day

Most small business owners struggle to avoid this lower bound - they may not have enough content to post to engage their audience in a meaningful way.

This makes sense - a busy dentist, attorney or physician using has clients in their office most of the day. They can’t be expected to sit down at their computer at the end of a busy day to create graphic or text content.

To help overcome this hurdle, Kim Garst shares her blogpost titled “17 Killer Facebook Post Ideas for Small Business Owners” - these are mostly lists, contests, customer FAQs and more great ideas for time-strapped entrepreneurs.

Don’t go overboard, though. The chart below from SocialReport.com shows how rapidly user engagement drops off with increasing posting frequency.

Facebook Likes by Post.png


User-Generated Content

User-generated content (UGC) is used to describe text, videos, tweets, Facebook posts and Yelp reviews that talk about a product or service. This content is found on social media, including the companies own web pages, in blog comments and the like.

User-generated content can dramatically increase the amount of online content - business owners hope and pray this online word-of-mouth is positive, not negative!

A good example of positive word-of-mouth is described by Jay Baer and Daniel Lemin in their book Talk Triggers of a warm chocolate chip cookie served to every new guest, every night by the Doubletree Hotel - a brand with 500 hotels in 40 different countries and territories around the world. That’s a lot of cookies!

Needless to say, hotel guests spontaneously post to social media their ‘surprise and delight’ with their warm cookie - Jay Baer says…

…it’s vital for companies to actually have a strategy for creating conversation rather than just assuming customers will talk about your business sufficiently.

Small Business Marketing Strategy: Get Customer Testimonials

Let your customers post to Facebook for you.

Simply ask them for a testimonial when you recognize they are surprised and delighted with your service - this is particularly effective when the services are personal since you or a team member are right there to see the immediate impact on the customer.

Consider just the following list of clients we serve with our app-based testimonial technology:

  • beauty and aesthetics

  • hair, nails or spa treatments

  • therapy services such as a physical or massage therapist

  • physician services

  • dental treatments

Customer testimonials by CURRENT are trusted by NEW customers who are considering a purchase. Many of these people will review your product or service in the Web prior to purchase. Let your existing customers talk directly to them with a video testimonial posted directly to Facebook.

Best of all, you don’t have to take the video yourself.

Try the WOW Promoter app from the Google Play store - it runs in a tablet at your point-of-sale countertop. Subscribe for $49.50 per month - just one new customer may pay the entire subscription price.

You can also use the standalone kiosk (sold separately) that attracts and compels customers to leave testimonials.

Desktop Kiosk for the Point of Sale

Desktop Kiosk for the Point of Sale

Summary

Small businesses can dramatically increase their online advertising through organic Facebook posts to their local community - just one post per day can help.

You can do it yourself or you can ask your best customers to help you through video testimonials.