Video Testimonials at the Point-of-Sale: Biased or Not?
Some people have reported they would like the option to send an email to the customer requesting a video testimonial rather than the point-of-sale option.
They cite two reasons this is preferable to point-of-sale video testimonials:
Point-of-Sale Testimonials Could Be Biased
Giving a video testimonial in the privacy of your own space (home. office, etc) removes the bias that could alter what customers say on video. At the point-of-sale, customers may feel pressure to say only positive remarks about your business.
Google Tracks Your IP Address
Google tracks the Internet Protocol (IP) address of submissions to Googgle My Business (GMB). Too many submissions from the same IP address will flag any Google reviews and Google will remove them.
If you are asking for Google (or Yelp) reviews within the four walls of your business, you might get flagged.
Even if you are comfortable asking for a video testimonial at the point-of-sale, you should ask your customers to submit their Google Reviews of your business from a separate IP address, like their home or office.
We would love to hear from you - what do successful small businesses think will allow them to capture more positive video reviews?