WoW Promoter Video Testimonial App
"Word of Mouth on the Web"

Small Business Owners' Social Media Success Tips

Time-saving Tips for Small Business Owners

Can I Take a Testimonial Video on My Mobile Phone?

Of course you can can take a client testimonial video on your personal cell phone.

The proper question, for a small business owner, is - should you take a customer testimonial video on your personal cell phone?

Full Disclosure: Our company creates and sells business software that runs on mobile tablets and phones. Our experience indicates there are cetain BEST PRACTICES small businesses should use in collecting client testimonial videos.

Nevertheless, many of our customers ask us “Can I shoot my client testimonial videos on my cell phone?”

To help answer our customers, we’ve tried to pose several questions you should ask yourself and answer so you can make your own decision.

  1. Do I need to comply with HIPAA Privacy and Security data standards if my customers are in the United States?

  2. Who owns the video of the the client testimonial?

  3. Where, virtually, does the video reside?

  4. Who is the best person on my team to collect a client video testimonial?

Below are some factors to consider as you answer the following question: “Can I use my own cell phone to collect client video testimonials for my small business?”

HIPAA privacy and security standards

HIPAA is an American privacy standard that medical professionals, including dentists, physical therapists and physicians, are all-too familiar with. HIPAA stands for the Health Information Health Insurance Portability and Accountability Act of 1996 (HIPAA).

With the growth of the Web and increasing online data transfer, The Congress of the United States acted to protect the Privacy and Security of Americans:

The Congress recognized that advances in electronic technology could erode the privacy of health information.

Consequently, Congress incorporated into HIPAA provisions that mandated the adoption of Federal privacy protections for individually identifiable health information…

To comply with HIPAA, online data (video) storage can be encrypted in HIPAA-secure databases. Fortunately, you have several choices when selecting your HIPAA-compliant database:

If you are collecting, storing or transmitting PHI to a covered entity then you definitely should be HIPAA compliant.

According to security guidelines established by HIPAA, anyone who develops mHealth, eHealth, or wearable applications that deal with Protected Health Information (PHI) — are required to meet national standards for Physical, Administrative, and Technical security of health information.

https://arkenea.com/blog/top-hipaa-compliant-hosting-servers/

If you are not doing business in America, with Americans, or if you do not deal with Personal Health Information (PHI) then you may not need to worry about HIPAA compliance. Check laws in your country to see if you have local legislation regulating personal health data and how it should be handled.

Who owns the video?

Obviously, the business entity should own ALL the business assets, including valuable patient video testimonials. Placing video on a personal tablet or cell phone makes the provenance of the video difficult:

More of today’s communications are moving to exclusively digital format with no hard copy backups being kept.

This has implications regarding integrity, authentication and provenance in various areas such as litigation where it is necessary that both sides are satisfied with the integrity of digital evidence.
— https://www.sciencedirect.com/science/article/pii/S2210832717300753

Where does the video reside?

It’s slightly creepy to think client testimonial video will reside on a business owners’ personal cell phone - your kids use your phone, etc.

Proper accounting of business assets would demand that ALL the assets - phone AND videos, be owned and maintained by the business entity, not by an individual, even the owner (many owners are employed, as W2 wage employees, by the corporate entity they own).

The business entity should also own and control the cloud storage account. Many cloud service providers offer upgraded hosting accounts that comply with various data privacy standards used in different industries (HIPAA is not the only one!).

Often, the cost of these upgrades, on a monthly basis, is just a fraction of the value of acquiring a new customer through your video testimonials on social media.

Can you delegate?

70% of small businesses are run by the Owner/Operator.

That’s YOU!

The ‘secret’ to growing your business is delegating those tasks which some other member of your team can do at least 80% as well as you can do. To free yourself to perform other, growth-oriented tasks, you must delegate simpler, repetitive tasks.

Collecting client testimonial videos via a kiosk at the point-of-sale is a task that should be delegated.

Invest in a tablet or a kiosk and train your Office Manager to ask happy clients for their testimonial. Even one testimonial for every ten ‘asks’ could result in a powerful new video every day - 20 per month on your business Facebook page or YouTube channel! THAT level of content creation is sure to dominate the local internet in your business category!

Summary

Hopefully, these questions and answers give you the full flavor of the potential and the challenges of client video testimonials for social media advertising. Here are the questions one more time:

  • Do I need to comply with HIPAA Privacy and Security data standards if my video testimonial customers are in the United States?

    • Yes, and you can be assured that no video is stored locally on WOW Promoter tablets - all video is hosted on HIPAA-compliant Amazon Web Services (AWS) upgraded cloud storage accounts.

  • Who owns the video of the the client testimonial?

    • If you elect to purchase a separate Android tablet for collection of video client testimonials and use the WOW Promoter app through your Office Manager account, then you own the videos and you control them.

  • Where, virtually, does the video reside?

    • As noted above, all video is hosted in the cloud, in a HIPAA-compliant AWS account.

  • Who is the best person on my team to collect a client video testimonial?

    • This is an operational question that is based on the size and complexity of your business. In most cases, the owner of the business should position an employee to successfully capture video client testimonials at the point-of-sale.