Time-saving Tips for Small Business Owners
The work of pioneering psychologist Dr. Robert Cialdini in his book Influence: The Psychology of Persuasion reveals why your customers WANT to give you a testimonial because it is consistent with their initial decision to purchase from your business.
When you ask them for a video testimonial, they will ALMOST ALWAYS want to say ‘Yes!”
Do do otherwise would violate our human need for consistency - we want to remain true to our initial decision to support your business.
Watch the video.
Read MoreWhen I was growing up, my little brother and I would compare ourselves with each other - we specifically compared our height which Dad would mark on the doorframe with a line, the date and our names. Dad started when we were very little and as we grew, the lines started marching up the the door frame. When Mike, my brother, would hit a growth spurt his line would briefly catch-up to mine but then I would hit my growth spurt and I would advance again.
Eventually, my line merged with Mike as we hit adulthood.
Why should you care?
Read MoreWhat would be the impact on your business of just ONE new client per day?
Read MoreDo you want to ‘rent’ or ‘buy’ your new customers?
‘Rented’ customers (those you get by buying online referrals) can disappear when you’re outbid by a competitor down the street offering lower prices.
‘Buying’ customers means you invest in your own marketing and customer connection infrastructure, deliver great service and follow-up after the sale.
Read MoreWOW Promoter client testimonial app that helsp small business owners collect happy testimonials from their BEST clients for use on social media. Control your Word of Mouth on the Web!
Read Moreow do you ask for a face-to-face testimonial from a client you've just worked with?
This should be easy, right? After all, you've just helped them with your service.
But, does some part of that feel weird?
Read More
